近日，Shenzhen Municipal Trade Promotion Commission held a special lecture on online mediation entitled "Enterprise International Compliance Operation: Enabling Cross-border E-commerce Commercial Mediation First"，The event invited Pan Jiayu, a lawyer from Guangdong Zhongxi (Futian) Law Firm, as the keynote speaker，In-depth interpretation of relevant legal knowledge and practical experience around cross-border e-commerce commercial mediation，Improve the awareness and application ability of cross-border e-commerce enterprises and mediators on commercial mediation，There were 7,554 online attendees。

　　In today's digital wave sweeping the world, cross-border e-commerce, with its unique advantages, has become a bridge connecting the global market。However, as their business continues to expand, cross-border e-commerce companies are also facing increasingly complex commercial disputes。In order to help enterprises better cope with these challenges, the Shenzhen Municipal Trade Promotion Commission invited industry experts and business representatives to conduct an in-depth analysis of legal issues in the field of cross-border e-commerce, provide enterprises with practical legal advice, help enterprises understand the common legal issues in the field of cross-border e-commerce, and enhance the awareness of legal risk prevention of enterprises。

　　In the lecture，Experts first start with the common risks in the field of cross-border e-commerce，From the infringement of consumer rights and interests risk, commodity quality and safety risk, intellectual property risk, advertising non-compliance risk, logistics risk and so on，Professional explanation and case analysis，And put forward the following suggestions: First, the issues related to consumer rights and interests should be explained in advance on the product details page，Fulfill the obligation to inform;Second, cross-border e-commerce in the import and export of goods，Take responsibility for quality，Ensure that the products comply with the legal and regulatory requirements of the target market;Third, intellectual property protection should be carried out in the procurement of raw materials, appearance design, product processing and sales channels of the entire product，The layout of intellectual property trademarks and patents;Fourth, advertisements released through various channels should ensure the authenticity of the advertising content，Submit to relevant departments for review，Indicate the content of the advertisement;Fifth, in order to reduce logistics risks, the international freight forwarding company and the actual person in charge should be carefully adjusted in advance，Sign a framework agreement，Then place specific orders on the basis of the framework agreement，Stipulate the limitation period, payment period and other liabilities for breach of contract。

　　Finally, the expert cited a typical cross-border e-commerce commercial mediation case to explain the specific operation and application effect of commercial mediation for enterprises in detail, which greatly improved the ability of enterprises to deal with disputes, and promoted the application of commercial mediation in the field of cross-border e-commerce, effectively helping the sustainable development of the cross-border e-commerce industry in our city。