On the 75th anniversary of the establishment of diplomatic relations between China and Russia，2024IEAE Russia International Consumer Electronics and Home Appliances Exhibition held by Shenzhen Council for the Promotion of International Trade and Guangdong Chaoyu Exhibition Co., LTD，It was successfully held in St. Petersburg International Exhibition Center, Russia from August 20 to 22，44 Shenzhen-based consumer electronics companies made their debut in Russia。

　　As the first self-organized consumer electronics exhibition held by domestic exhibition institutions in St. Petersburg, the exhibition has been strongly supported by Chinese and Russian government agencies and relevant business associations。The exhibition brought together 163 exhibitors from all over the world, with a total exhibition area of 5,000 square meters, covering six categories related products such as consumer electronics, mobile electronics, mobile phones, computers and game peripherals, smart wear, smart home appliances, electronic equipment and parts。The exhibition lasted for three days, attracting a total of 6239 professional buyers from Russia and Central and Eastern Europe to visit and negotiate, and promote various types of intention to deal with about 1.5亿元。

　　In recent years, with the deepening of China-Russia comprehensive strategic partnership of coordination in the new era, the trade cooperation between Shenzhen and Russia has continued to heat up, showing a strong growth trend。In January-February 2024, the total value of Shenzhen's imports and exports to Russia reached 73.800 million yuan, an increase of 40 percent year-on-year.4%, with particularly strong growth in consumer electronics。

　　As the innovation center of the global electronic information manufacturing industry, more than 80% of the Shenzhen enterprises participating in this exhibition are focused on the research and development and manufacturing of electronic consumer products, which also reflects the concentration and strong competitiveness of Shenzhen in this field。

　　The Shenzhen Enterprise Exhibition, composed of 44 companies, showcased Shenzhen's advanced technologies and innovations in the field of consumer electronics and home appliances to the Russian audience under the unified image of "Created in Shenzhen, shared globally"。At the exhibition, the latest products such as smart watches of Shenzhen Najing Cloud Technology Co., LTD., wireless charging equipment of Shenzhen Blue Titanium Technology Co., LTD., and audio converter of Shenzhen Boyi Electronics Co., LTD., have attracted the attention of many local professional buyers。

　　At the same time, the exhibition also held a number of industry summit forums and "one-to-one buyers meeting" and other activities, inviting local industry experts and professionals to share market analysis and sales strategies and other topics。Irina Maksyuta, Head of Industry Solutions Promotion at Alfa Bank, provides insight into the current trends in the electronics and home appliances market.olesy Leningrad, head of the SMM Agency's Leningrad region, explained how systematic content marketing contributes to steady sales growth.Kristina Kokina, certified practice expert at Ozon University, shared Ozon's promotion strategy in the consumer electronics sector。These events provide valuable opportunities for exhibitors to build connections with the local market and expand cooperation。

　　At the same time, the exhibitors in Shenzhen have shown a strong interest in the Russian market。They believe that the Russian market has huge potential, especially at present, Chinese enterprises that intend to deeply cultivate in Russia are facing a rare window of opportunity, especially in the field of consumer electronics and household appliances, consumer electronics products have strong competitiveness and good room for growth。Shenzhen Ruizhi Technology Co., Ltd. said that the company focused on computer mouse products research and development, the Russian market size and diversity exceeded expectations, the display of mouse products are especially favored by young people, the future will increase investment in the market, promote more quality products into the Russian market。

　　In addition, through the Russian exhibition exchange, many exhibitors also realize that the current development of the Russian market in addition to opportunities, but also need to face many challenges。Chinese enterprises must have a clear understanding of the current actual situation such as payment settlement and brand image building, avoid and prevent the potential risks that may exist in short-term behavior, and do a good job of long-term market cultivation. Only in this way can they truly open the Russian market。